Statistical Tests

Factor Analysis - Example

To understand the theory and details behind the factor analysis read the Introduction to Factor Analysis. In this post, an example for factor analysis is given. Example Suppose a customer survey was conducted while purchasing car. In the questionnaire, 9 different variables were included, and 75 customers were participated for the study. The survey questions were framed using 5-point likert scale with 1 being very low and 5 being very high.

Testing Hypotheses

Most of the parametric tests are based on the Normal distribution. Therefore, if you have a small sample (n < 25), it is a good practise to check whether the data are normally distributed before conducting a hypothesis test. According to the central limit Theorem, sample mean is approximately normally distributed if the sample size is large. Therefore, if the test statistics of the hypothesis is based on the sample mean and the sample size is large, checking the normality assumption is not mandatory.

Introduction to Factor Analysis

Factor analysis is used to describe the covariance relationships among many variables in terms of a few underlying, but unobservable random quantities called factors. If variables can be grouped (not the observations) by their correlations, then all variables within a particular group are highly correlated among themselves. This means, each group of variables represents a single underlying hidden factor that is responsible for the observed correlations. For example, correlations from a group of test scores in Mathematics, Statistics, Chemistry and Physics might correspond to a factor named “intelligence”.